A Mini Guide On SEO Audit Checklist That Will Help You In Making Better Strategies
You cannot just stuff keywords in your content and reach the top. This shady tactic is a thing of the past. To be able to achieve a higher search engine rank, there are 200 ranking factors set up by the Google algorithm to consider. Don’t get into a panic mode; we do not need to go over these 200 factors every single time. You just need to analyze and rectify the critical factors that are weighing you down.
When an SEO gets on board with a new project or a new client, the first step he performs is an SEO audit. This is done to know where we currently stand so that he can then make a roadmap on how to reach where you want to reach with your website in terms of visibility, ranking, conversion rates, organic traffic density, and revenue generation.
If you want to reach a place in the search engine where your products or services or your knowledge base positively adds value to the search engine audience, you first need to address the issues that are preventing you from achieving the goal right now. This is where SEO audit comes in to play a major role.
You can easily hire a reliable SEO Melbourne consultant to help you with conducting an SEO audit and analyzing the reports. SEO consultants at Australian Internet Marketing are the right place to start which is a leading, reliable, and rapidly growing SEO company in Melbourne. Their main aim is to strategize SEO so that your target audience easily finds you in the search engine results, the higher the better.
SEO Audit Checklist
Tests that you should perform as a part of monthly SEO audits are:
- Check for domain-related issues:
- It includes analyzing the domain factors such as domain name, history, and age.
- You can do a “site:domain.com” search to look for factors that are preventing your homepage to appear on the search results.
- Check for on-page issues: This is a very important factor and contains many sub-steps that you must check during your audit such as:
- Keyword cannibalization:
- Performing a site search for important keyword phrases.
- Use of headlines:
- A headline is what captures the interest of the readers and brings them to your page.
- Making relevant yet unique headlines is essential to catch the interest of the readers.
- Content related issues:
- Check if the site has some substantial content.
- Check if the homepage has at least 150 words of content to let the readers know what they can get from your website.
- Check if there is enough unique content on the landing page.
- Check if there are primary keywords and alternate keyword phrases in your on-page content.
- Take a look at the structural organization of the content which makes site navigation easier for the users and Google bots both.
- Check if the content created is helping the users in any way or is completely search engine driven.
- Check for the content format, use of images, and eliminate any broken-down text.
- Address any duplicate content issues:
- Doing a crawl test to find duplicate pages that are using the same keywords. In this case, you can request Google to remove duplicate content.
- Website content related issues:
- To improve organic traffic visits on your website, check for the click-through rate of important pages.
- Check if the site architecture is easy to navigate.
- Check for Schema markup.
- URL related issues:
- Check if the URLs are clean and descriptive.
- Check for the URL length, shorter is usually better in terms of usability.
- Eliminate any 301 URL variations.
- Check if all unique content on the page has its URL or not.
- Robot.txt issues:
- Check for blocked content on robot.txt.
- Google bots will skip important pages if they are blocked here, so allow them on robot.txt and block unnecessary pages that are eating away your crawl budget.
- Also, check if XML site maps are listed on robot.txt and also submitted to Google Webmaster tools or not.
As a part of your SEO audit, you must also eliminate spam links; ensure that there is optimization followed in the title tags and images used. Fix all 4xx and 5xx errors and ensure that all redirects are 301s.
There are tons of other factors involved in a successful SEO audit. Use Google tools such as webmaster, analytics, PageSpeed Insights, Search Console, Copyscape, and SERP simulator to look for loopholes that are preventing you from achieving the ranking that you desire in the search engine results.